2020 has undoubtedly been the year of loungewear. The year that remote working, social distancing and writing a board report in your bathrobe all became entirely socially accepted norms. At the height of the first lockdown, more than 60% of the UK population were working from home. Now that's a lot of dressing gowns at the kitchen diner come desk but how many were the bastions of British style and panache?

Theories abound concerning the correlation between getting dressed for the day and productivity rates, and we couldn't agree more at Bown of London designer dressing gowns. There's nothing wrong per se about working in your bathrobe or pj's, but you'd better be sure that your dressing gown cuts the mustard. Out with the shabby threadbare gown you've been donning for aeons and in with a chic loungewear wardrobe that will keep you comfy, cosy and classy as you work from home. Bown of London bathrobes are the epitome of British style. Sophisticated, sometimes directional but always underpinned by a luxury you deserve. Life is too short for boring bathrobes. You're saving on the commute and the extortionate takeaway coffee bill, so treat yourself to a statement gown from our capsule collection.  

With this in mind, we've put together a look book of eight of our best-selling luxury dressing gowns and bathrobes to optimise your output in the style stakes and well as the virtual boardroom.

The Threadneedle

Every inch the city slicker, this dashing dressing gown is named after the street where the former Stock Exchange used to reside and home to the world-famous Bank of England. The signature white pinstripes on a sophisticated blue make this luxury bathrobe a firm favourite with bankers, traders and financial executives. There's a real sense of British heritage in this dressing gown, a piece that commands attention and respect. This designer bathrobe is about as close to being suited and booted as you can get, so its stock has risen dramatically during the pandemic. Adding initials with our free monogramming service is akin to those personalised cufflinks that give you the competitive edge!

The Marchand

Stately, seriously sophisticated and positively princely, the luxurious Marchand bathrobe conveys monarchist undertones. If Bown of London gowns were By Royal Appointment, this would be the royal gown of choice. The Marchand bathrobe for men is one of our signature gowns in a classic colour palette of warm red, deep navy and a subtle yellow roped stripe. A tailored fit is achieved with double belt loops to the waist and fold back cuffs, allowing you to alter the dressing gown to your requirements. The 100% Egyptian cotton gives the Marchand robe a luxuriously soft feel. Perfect for sophisticated Skyping in the comfort of your own home.

The Salcombe

For those familiar with the picturesque estuary town of Salcombe in South Devon, you will appreciate the nautical influences in the colour palette of this stunning bathrobe for men. A distinctive design in navy, royal blue and black stripes.

Salcombe is an area of outstanding beauty famed for sailing, stunning views and some of the most desirable real estate in the country, so it's easy to see how our in-house design team arrived at this classic bathrobe design.

Perhaps a natural choice for those missing travel or with a yearning for waterborne adventures or maybe just a soothing antidote to all of the turbulence in the world right now? This velour-touch bathrobe for men is an excellent addition to your work-from-home-wardrobe, refreshing your outlook and brightening your horizons. The glossy luxury 'Bown look' is created by carefully shaving the top layer off the loops of the Egyptian cotton fabric, leaving a super-smooth velour outer finish and a super-absorbent warm towel inner.

The Mozart

Compose your own schedule with this masterpiece of a dressing gown! The Mozart designer dressing gown for men remains a best seller - bold, harmonious multicoloured stripes set against a lustrous black velour backdrop. This quality bathrobe features our signature half shawl collar for optimum warmth and comfort and comes with a matching tie belt. There are two waist loop heights so that you can tailor your gown to the perfect fit and the fold back cuffs also allow you to fit to your desired sleeve length. A contemporary take on the classic bathrobe for stylish working from home.

The Earl

Missing your prowess and presence in the office? Then why not become lord of your own manor with the distinguished Earl dressing gown for men, available in a deep navy or tasteful claret. This classic British dressing gown design is understated elegance but with a distinctive rope piping detail to the half shawl collar. We are one of the very few premium bathrobe brands that incorporate a double belt loop to the waist, allowing you to achieve the best fit for your frame. Simply select the belt loop height that offers the most comfortable and secure fit for your waist, and you'll feel as comfortable as you do in your bespoke tailored suit. The Earl remains a best-seller for style-conscious men but also makes a perfect gift, particularly when combined with our free monogramming service.

The Morocco

If you're searching for a close contender to your favourite Turnbull and Asser, perhaps a lighter weight gown is your bag. Perfect for the warmer climes of loft living or maybe if you've managed to maroon yourself in the Caribbean, our lightweight gowns are made from the finest, crease-resistant cotton. Pandemic notwithstanding, they are just the ticket for taking on your business travels, holidays and weekend breaks. The Morocco is a lighter, kimono-robe style gown in a dashing midnight blue with gold rope print detail.

The Rhyl

Setter of trends, opinion leader and all-round showman? If this sounds like you, you're probably in need of something a tad more flamboyant for the home office. Perhaps you're a creative, artistic or just used to being centre stage? Step forward and meet your match.  The Rhyl dressing gown is a dazzling array of elongated zigzags in punchy purple, arresting aubergine and hot pink - perfectly positioned against a plush, black velour. The cuffs feature our foldback functionality so that you can roll your sleeves up or down and get to work, and there are two waist loops for you to select the optimum fit for your torso. Two front pockets for your phone and stationery, a matching waist belt and a snuggly half shawl collar complete this luxury men's bathrobe. Will you ever dress the same for the office again?

 The Baron

This bathrobe is for the smooth operator of the remote working movement. A little less understated but no less luxurious, you prefer to keep the focus on your productivity and output. Style is clearly important to you, but your brand of work attire is clean, elegant and minimal. Good news for you. The quality is apparent in the deep pile, velour cotton dressing gown of The Baron, available in a classic navy and a rich burgundy. A firm favourite with style-conscious men, the Baron has a cosy half shawl collar and matching waist tie belt. Bown of London bathrobes offer years of faithful service and make the perfect gift. Take advantage of our free personalisation service and have your initials embroidered on your personalised dressing gown. Let them know who's boss in your home office!

2020 has undoubtedly been the year of loungewear. The year that remote working, social distancing and writing a board report in your bathrobe all became entirely socially accepted norms. At the height of the first lockdown, more than 60% of the UK population were working from home. Now that's a lot of dressing gowns at the kitchen diner come desk but how many were the bastions of British style and panache?

Theories abound concerning the correlation between getting dressed for the day and productivity rates, and we couldn't agree more at Bown of London designer dressing gowns. There's nothing wrong per se about working in your bathrobe or pj's, but you'd better be sure that your dressing gown cuts the mustard. Out with the shabby threadbare gown you've been donning for aeons and in with a chic loungewear wardrobe that will keep you comfy, cosy and classy as you work from home. Bown of London bathrobes are the epitome of British style. Sophisticated, sometimes directional but always underpinned by a luxury you deserve. Life is too short for boring bathrobes. You're saving on the commute and the extortionate takeaway coffee bill, so treat yourself to a statement gown from our capsule collection.  

With this in mind, we've put together a look book of eight of our best-selling luxury dressing gowns and bathrobes to optimise your output in the style stakes and well as the virtual boardroom.

The Threadneedle

Every inch the city slicker, this dashing dressing gown is named after the street where the former Stock Exchange used to reside and home to the world-famous Bank of England. The signature white pinstripes on a sophisticated blue make this luxury bathrobe a firm favourite with bankers, traders and financial executives. There's a real sense of British heritage in this dressing gown, a piece that commands attention and respect. This designer bathrobe is about as close to being suited and booted as you can get, so its stock has risen dramatically during the pandemic. Adding initials with our free monogramming service is akin to those personalised cufflinks that give you the competitive edge!

The Marchand

Stately, seriously sophisticated and positively princely, the luxurious Marchand bathrobe conveys monarchist undertones. If Bown of London gowns were By Royal Appointment, this would be the royal gown of choice. The Marchand bathrobe for men is one of our signature gowns in a classic colour palette of warm red, deep navy and a subtle yellow roped stripe. A tailored fit is achieved with double belt loops to the waist and fold back cuffs, allowing you to alter the dressing gown to your requirements. The 100% Egyptian cotton gives the Marchand robe a luxuriously soft feel. Perfect for sophisticated Skyping in the comfort of your own home.

The Salcombe

For those familiar with the picturesque estuary town of Salcombe in South Devon, you will appreciate the nautical influences in the colour palette of this stunning bathrobe for men. A distinctive design in navy, royal blue and black stripes.

Salcombe is an area of outstanding beauty famed for sailing, stunning views and some of the most desirable real estate in the country, so it's easy to see how our in-house design team arrived at this classic bathrobe design.

Perhaps a natural choice for those missing travel or with a yearning for waterborne adventures or maybe just a soothing antidote to all of the turbulence in the world right now? This velour-touch bathrobe for men is an excellent addition to your work-from-home-wardrobe, refreshing your outlook and brightening your horizons. The glossy luxury 'Bown look' is created by carefully shaving the top layer off the loops of the Egyptian cotton fabric, leaving a super-smooth velour outer finish and a super-absorbent warm towel inner.

The Mozart

Compose your own schedule with this masterpiece of a dressing gown! The Mozart designer dressing gown for men remains a best seller - bold, harmonious multicoloured stripes set against a lustrous black velour backdrop. This quality bathrobe features our signature half shawl collar for optimum warmth and comfort and comes with a matching tie belt. There are two waist loop heights so that you can tailor your gown to the perfect fit and the fold back cuffs also allow you to fit to your desired sleeve length. A contemporary take on the classic bathrobe for stylish working from home.

The Earl

Missing your prowess and presence in the office? Then why not become lord of your own manor with the distinguished Earl dressing gown for men, available in a deep navy or tasteful claret. This classic British dressing gown design is understated elegance but with a distinctive rope piping detail to the half shawl collar. We are one of the very few premium bathrobe brands that incorporate a double belt loop to the waist, allowing you to achieve the best fit for your frame. Simply select the belt loop height that offers the most comfortable and secure fit for your waist, and you'll feel as comfortable as you do in your bespoke tailored suit. The Earl remains a best-seller for style-conscious men but also makes a perfect gift, particularly when combined with our free monogramming service.

The Morocco

If you're searching for a close contender to your favourite Turnbull and Asser, perhaps a lighter weight gown is your bag. Perfect for the warmer climes of loft living or maybe if you've managed to maroon yourself in the Caribbean, our lightweight gowns are made from the finest, crease-resistant cotton. Pandemic notwithstanding, they are just the ticket for taking on your business travels, holidays and weekend breaks. The Morocco is a lighter, kimono-robe style gown in a dashing midnight blue with gold rope print detail.

The Rhyl

Setter of trends, opinion leader and all-round showman? If this sounds like you, you're probably in need of something a tad more flamboyant for the home office. Perhaps you're a creative, artistic or just used to being centre stage? Step forward and meet your match.  The Rhyl dressing gown is a dazzling array of elongated zigzags in punchy purple, arresting aubergine and hot pink - perfectly positioned against a plush, black velour. The cuffs feature our foldback functionality so that you can roll your sleeves up or down and get to work, and there are two waist loops for you to select the optimum fit for your torso. Two front pockets for your phone and stationery, a matching waist belt and a snuggly half shawl collar complete this luxury men's bathrobe. Will you ever dress the same for the office again?

 The Baron

This bathrobe is for the smooth operator of the remote working movement. A little less understated but no less luxurious, you prefer to keep the focus on your productivity and output. Style is clearly important to you, but your brand of work attire is clean, elegant and minimal. Good news for you. The quality is apparent in the deep pile, velour cotton dressing gown of The Baron, available in a classic navy and a rich burgundy. A firm favourite with style-conscious men, the Baron has a cosy half shawl collar and matching waist tie belt. Bown of London bathrobes offer years of faithful service and make the perfect gift. Take advantage of our free personalisation service and have your initials embroidered on your personalised dressing gown. Let them know who's boss in your home office!